This is GBCLOTHING.UK at its most iconic. The Patriot Collection is for anyone who still believes Great Britain is actually great.
Not agressive thug nonsense. Just proper, quiet pride in where you're from.
Built around our signature distressed Union Jack - vintage cracked, faded like your favourite band tee, with GBCLOTHING.UK stamped right across the middle - every piece is made to look like you've owned it for years. It's inspired by the best of British: Patriot spirit without taking itself too seriously. For the ones who love this island, cuppa in hand, through thick and thin. Great Britain in all its glory. From the high street to the highlands.
Designed here, made to be worn everywhere. Great Music running through it. Think Northern Soul all-nighters, punk in the King's Road, Madchester, Britpop, Brit-funk and everything in between. Humour stitched in. That dry, self-deprecating, taking-the-mickey British humour that the rest of the world just doesn't quite get.
Iconic Films on repeat. The Bond one-liner, the Guy Ritchie swagger, the Carry On cheek, the kitchen-sink classic.
If you know, you know. This isn't fast fashion. It's premium-weight, soft-hand, everyday essentials - the navy crew sweat in the photo, heavyweight tees, hoodies and long sleeves - in navy, black, white and heather grey. Unisex, properly cut, made to last.